Quality Copywriting, SEO, Social Media Marketing and Email Marketing for the Travel Trade
The written word is the backbone of the Internet. No matter how many gorgeous pictures of travel destinations you post to your site, you’ll still need a great caption. An enticing hook. An offer your customer can’t look away from. The right combination of words gets users to your page, builds trust with potential clients, sells your next vacation package, and even provides the documentation and inspiration that turns your first-time customer into a lifetime customer.
Here are a few examples of my work in the travel trade.
Long-form articles are a great way to bring consistent, targeted audiences to your site. An example is the work I provide for TouringPlans.com, a subscription-based travel planning service for theme park vacations. In addition to weekly weather forecasts published each Sunday, I write about the way seasonal weather can affect theme park visitors. Examples include:
Regular blog posts on helpful topics in your niche are a proven way to build trust and repeat visitors to your site. Turning those visitors into customers with email marketing and retargeting ad campaigns completes the funnel. Blog posts also provide your company with social media and email content that gets clicks. While running the Exploria Resorts blog in 2016, I executed a very successful travel blog strategy which continues to draw prospective vacationers into the website.
Some popular blog posts include family travel tips:
Infographics inserted in the blog post allow for easy cross-posting to Pinterest — where travelers are twice as likely to be found planning trips than at online travel agencies and commercial sites. Even simple pins like this leaf-peeping guide can gain traction when coupled with useful planning information:
These are just a few examples of my work in travel copywriting and content marketing. From social media advertising to email marketing and blogs, I can design the right strategy for you! Contact me today for your consultation and learn what the right copywriting service can do for you.